SHOP ORAL CARE
SHOP HOUSEHOLD

SMILE ESSENTIALS

SHOP ORAL CARE

MOUTHWASH

TOOTHPASTE

TOOTH POLISH

THE PRISTINE PROTOCOL

HEALTHY HOME

SHOP HOUSEHOLD

FOOD GRADE HYDROGEN PEROXIDE

COMING SOON

100%

SOURCED FROM NATURE

We put people and planet first when sourcing each and every ingredient. Sustainability, ethics, and quality are at the forefront of all of our decisions.
EXPLORE ALL

THE ESSENTIAL BLOG

WHAT'S NEW

READ MORE

REAL CUSTOMERS. REAL REVIEWS.

REAL CONFIDENCE.

READ MORE REVIEWS
YOU ARE BEAUTIFUL ✨ YOU ARE LOVE ✨ YOU ARE JOY ✨

FEATURED RETAILERS

OUR MISSION

We are a woman-owned, triple bottom line company that envisions our planet + people beaming with optimal health. We promote this vision by creating truly effective + clean natural products.

LEARN MORE

GET INVOLVED

ABOUT US