The natural products industry just had its biggest moment of the year, and Essential Oxygen was part of the conversation.
Whole Foods Magazine sent writer Nancy Trent to the floor of Natural Products Expo West 2026 in Anaheim, one of the most influential gatherings in the natural products space, to cover the trends, brands, and innovations defining the next generation of wellness. In her roundup of 14 standout trends, Essential Oxygen earned a spot alongside some of the most exciting emerging brands in clean living.
Here's what she had to say:
"Essential Oxygen continues to expand clean-label oral care and household cleaning powered by food grade hydrogen peroxide, reinforcing a broader demand for non-toxic."
Placed within a broader shift around natural living expanding beyond food and beverage - consumers are now applying the same clean-label standards to their personal and home care routines. Read the full Whole Foods Magazine Expo West 2026 roundup here.
