At Essential Oxygen, our mission has always been simple: to elevate the health and wellness of people and the planet. That guiding principle has shaped everything from the way we formulate our products to how we treat our employees, partners, and community.
That's why we're proud to be a Certified B Corporation® - A designation that tells you we've been verified to meet the highest standards of social and environmental performance, accountability, and transparency.
So… What Exactly Is a B Corp™?
A Certified B Corporation® is a company that balances purpose and profit. To earn the certification, businesses undergo a rigorous assessment by B Lab™, an independent nonprofit, which measures their impact in areas like:
- Environmental practices
- Employee well-being
- Community engagement
- Customer care
-
Governance and accountability
Companies must earn a minimum B Impact Score™ of 80 to qualify and must recertify every three years. It's not a one-and-done label, it's a continuous commitment to improvement.
What’s New with B Corps in 2025?
The standards are evolving. In response to global challenges, and to ensure the B Corp seal continues to represent true impact, B Lab recently introduced updated requirements. These changes place even greater emphasis on:
- Climate action: measurable steps to reduce carbon footprints
- Human rights and supply chain transparency
-
Stronger accountability: companies must set improvement targets and report on progress annually
These updates mean the B Corp badge is tougher to earn, and even more meaningful when you see it on a brand like Essential Oxygen.
Why Does This Matter to You?
In a world where greenwashing is everywhere, it's hard to know who to trust. B Corp Certification gives you confidence that:
- The products you buy are made with people and planet in mind
- The company behind them is held accountable by an independent third party
- Your dollars are supporting businesses building a better future
When you choose a B Corp, you're choosing to invest in fairness, transparency, and sustainability.
What It Means at Essential Oxygen
Becoming, and staying, a B Corp is a reflection of the values we've held since the very beginning. Our oral care and cleaning products are powered by nature's safest ingredients and packaged with sustainability in mind. But being a B Corp means looking beyond our products. It means:
- Supporting our employees with fairness and care
- Giving back to our communities
- Continuously improving our environmental footprint
-
Being transparent with our customers
As our Sustainability + Social Impact Manager puts it: “Certification isn’t the finish line, it’s the framework that keeps us accountable, year after year.”
Why We’re Sharing This
The new B Corp standards are a reminder that doing business for good is a journey, not a destination. We want you, our community, to know what the B Corp seal means, why it’s hard-earned, and why it matters.
Because every purchase you make is a vote. And when you choose Essential Oxygen, you’re voting for a healthier, fairer, and more sustainable future.
👉 Read more about our mission here: Our Mission Page
