How a wave of consumer testing is uncovering surprising truths, and why Essential Oxygen’s fluoride-free toothpaste stands apart
When was the last time you really thought about your toothpaste?
A recent Guardian investigation revealed that several popular toothpaste brands may contain alarming levels of heavy metals, including lead. The findings shocked many consumers who had trusted familiar names on drugstore shelves for decades. And while regulatory agencies continue to debate what levels are “acceptable,” many people are now asking: why take the risk when non-toxic toothpaste exists?
Enter Tamara Rubin - aka Lead Safe Mama - A nationally recognized environmental health expert and activist, Tamara independently tested our Organic Low Abrasion Toothpaste, alongside dozens of other brands. Her results? No lead. No toxic contaminants. No harsh abrasives. Just the safe, effective, non-toxic & fluoride-free oral care we’ve proudly promised from day one.
Rubin’s comprehensive Toothpaste Safety Chart is a must-read for anyone re-evaluating their oral care routine. It shows just how many mainstream brands fall short when it comes to ingredient transparency and safety. Essential Oxygen not only passed her rigorous testing, but did so with flying colors, earning praise for both its clean ingredient deck and exceptionally low abrasiveness (which protects your enamel, unlike many whitening formulas).
What Makes Essential Oxygen Different?
- Food grade hydrogen peroxide for gentle, effective whitening
- Organic essential oils for natural freshening and microbial balance
- Zero toxins. Zero fluoride. Zero compromise.
- Clinically low RDA to protect enamel - see our RDA Toothpaste Chart Blog
- Part of the Essential Oxygen Pristine Protocol - our 3-step clean oral care system
When we say you can trust what’s on your toothbrush, we mean it.
If you’re ready to make the switch to a safer toothpaste, check out our full Pristine Protocol: a 3-step system designed to detoxify your mouth, polish your teeth, and support whole-body wellness.
Your mouth is the gateway to your body. Let’s keep it safe, clean, and lead-free.
